Andy joined our club in 2019, initially taking part in our Evening Adult Coed Program and then joining as a coach in our Mini House Program with his daughter, Penny's U6 team. More recently Andy joined the BIFC Board in 2023 and has looked to ensure that the hard work that goes on behind the scenes within our soccer programs is shared with our community through our website & social media.
Andy coaching the U8s in Spring 2024.
In Spring 2024 Andy, now operating as the club’s Creative Director undertook an initiative to update our club website & social channels and establish firm brand guidelines that could be used to ensure that our identity is consistent and true to our Club Principles across everything that we do. You can follow the progress being made with this work by subscribing to our social channels and checking out our Brand Guidelines page.
Our updated BIFC website and Brand Guidelines, initiatives that Andy has driven in 2024.
Andy has a lifetime love of football having grown up in Liverpool and having Liverpool Football Club baked into his DNA. In his professional life he is a Content Production Director at Electronic Arts, working on EA SPORTS FC (formerly the FIFA franchise), creating video and design content for TV and Social Media and working with some of the biggest names in football, Lionel Messi, Cristiano Ronaldo & Kylian Mbappe to name a few.
Andy on set with Manchester City's Kevin De Bruyne during an EA SPORTS TV Commercial Shoot.
Looking forward Andy aims to use this love of football and experience in sports marketing to bring further success to BIFC and build on this work with big initiatives in plan for our upcoming 20 year anniversary in 2027.
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